Type
Social Media Graphics, HTML Ads, Emails, UX/UI
Role
Senior Designer
Tools
Figma, Google Web Designer, After Effects

Background

HealthTap, a telehealth app dedicated to delivering healthcare across the United States, particularly in underserved rural areas, required a cohesive email blast template to effectively engage with potential and existing clients.

My Role

We developed a reusable template that emphasized clear information hierarchy to capture the attention of potential subscribers. While HealthTap’s competitive pricing is a key selling point, we also highlighted the platform’s reliability and trustworthiness to reinforce its value.

Process

process

The Results

wireframes

Lessons learned

lessons learned

A fun project!

Our team also collaborated with HealthTap to refine their social media voice. With many telehealth apps emerging during the pandemic, we brainstormed strategies to position HealthTap as a trustworthy option and differentiate it from competitors.

Problem

HealthTap, a telehealth app dedicated to delivering healthcare across the United States, particularly in underserved rural areas, required a cohesive email blast template to effectively engage with potential and existing clients.

Solution

We developed a reusable template that emphasized clear information hierarchy to capture the attention of potential subscribers. While HealthTap’s competitive pricing is a key selling point, we also highlighted the platform’s reliability and trustworthiness to reinforce its value.

Social media exploration

Our team also collaborated with HealthTap to refine their social media voice. With many telehealth apps emerging during the pandemic, we brainstormed strategies to position HealthTap as a trustworthy option and differentiate it from competitors.

Problem

HealthTap, a telehealth app dedicated to delivering healthcare across the United States, particularly in underserved rural areas, required a cohesive email blast template to effectively engage with potential and existing clients.

Solution

We developed a reusable template that emphasized clear information hierarchy to capture the attention of potential subscribers. While HealthTap’s competitive pricing is a key selling point, we also highlighted the platform’s reliability and trustworthiness to reinforce its value.

Social media exploration

Our team also collaborated with HealthTap to refine their social media voice. With many telehealth apps emerging during the pandemic, we brainstormed strategies to position HealthTap as a trustworthy option and differentiate it from competitors.

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